Role

Rebranding UX/UI Design Web Development

Year

2023

Client

Larius

Larius: Elegant Rebranding and Website Design

Infusing Elegance into Larius’s Digital Presence

Larius, a law advisory firm, sought to refresh their brand with a touch of elegance while incorporating their “lucky” purple color. To achieve this, I led a quick rebranding effort, introducing subtle purple tones that provide a sophisticated feel without overwhelming the design. Complementing the purple, a secondary copper-like color was added to enhance the overall aesthetic. This project included designing a new landing page that reflects the firm’s refined approach, combining modern elements with a traditional sense of professionalism.

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A Refined Visual Identity and Digital Touchpoint

The rebranding and new landing page for Larius have successfully infused a sense of elegance and modernity into the firm’s visual identity. The subtle use of purple tones, paired with a complementary copper hue, creates a balanced and appealing aesthetic that resonates with the firm’s brand values. The landing page serves as a refined digital touchpoint, enhancing user experience while maintaining a professional and trustworthy appearance. This project highlights the power of thoughtful color strategy and design in reshaping a brand’s image to better connect with its audience.